Have you seen us on TV or online this week? We're thrilled to announce our biggest ever multi-channel campaign, reaching 48 million people through TV advertising, BVOD, social media, and retail activation! If you haven't caught it yet, check out our impactful TV advert below, showcasing how our rigorous appliance testing process ensures lasting durability.
Starting from May 1st and running until the end of July, our heavyweight campaign will be featured on some of the nation's favourite TV programs, including Britain’s Got Talent, Celebrity Bake Off: Stand Up To Cancer, Sky Football Premiership Games, GoogleBox, and the Emilia Romagna Grand Prix.
The TV ad follows a family navigating a bustling child’s birthday party, interspersed with rigorous testing stats for Beko appliances. From opening and closing a fridge door 300,000 times to extending a dishwasher's lower basket over 100,000 cycles with a 16kg load and testing a washing machine with unbalanced loads – our ad showcases the comprehensive testing and exceptional quality of Beko appliances.
Our multi-channel advertising will drive consumers to Beko’s reliability landing page, offering a dynamic, eye-catching experience. We've also partnered with retailers for collaborative, market-wide campaigns, supporting the consumer purchase journey with engaging POS materials and a bespoke training programme.
After the success of our previous campaigns on our Beko built-in range and HarvestFresh™ innovation, we're thrilled to be back on TV and digital media this year, reaffirming our commitment to quality and reliability. This campaign reflects our dedication to designing and manufacturing products that make daily life easier, spotlighting the meticulous testing behind the reliability of every Beko appliance.
For more details, visit Our Reliability Page.
